Boss Bottled & Alive Absolu

As part of a high-impact retail activation, two distinct yet connected brand spaces were produced and installed for HUGO BOSS: a striking window display and a premium VIP sales area.

Window decoration & Promotion

Dual Activation for HUGO BOSS

This two-part project for HUGO BOSS brought together striking visual storytelling and elevated retail design.

A bold window display was produced to showcase the fragrances Boss Bottled & Alive Absolu, translating their modern, confident character into an eye-catching installation that drew immediate attention from passersby.

VIP Sales Area

A first-class VIP sales area (POS) was implemented, offering a refined and immersive shopping environment. Carefully selected materials, lighting and product presentation reflect the sophistication of the BOSS brand and enhance the customer experience at every touchpoint.

This holistic approach combined visual impact with enhanced brand engagement, increasing visibility while emphasizing the premium positioning of the two fragrances.

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