Maison Francis Kurkdjian APOM

As part of a refined in-store activation, we brought the timeless elegance of Maison Francis Kurkdjian to life at Breuninger, spotlighting the iconic fragrance APOM – “A Part of Me”. This luminous scent, inspired by Mediterranean warmth and identity, served as the centerpiece of a sensory-focused promotional campaign.

The POS concept was designed to create a moment of quiet luxury within the dynamic retail environment. With an emphasis on storytelling and olfactory experience, customers were invited to explore the emotional depth and craftsmanship behind APOM through personal scent profiling.